IBFW Hospitality - Sales Marketing
Founded in 1999, IBFW Hospitality (formerly known as VCI Hospitality) is a Boutique Sales Representation, Marketing and Distribution company in India. We represent and market 5 Star and Boutique Luxury Hotels, Cubs and high-end DMCs in successfully developing and expanding sales in India and UAE across all verticals of leisure, corporates and wedding segments.
Currently, our Hotels portfolio is comprised of 900 guest room in five star and boutiq category across multiple business and leisure segments of independent Hotel brands located in metro and tier one cities. Apart from Hotels we also market 6 luxury clubs catering to more than 7500 members across India.
SALES & MARKETING SERVICES
LEARN WHAT WE CAN DO FOR YOU AND YOUR BUSINESS
It doesn't matter how appealing or high-quality your hotel or Club is, without the right kind of sales and marketing in the right places, it will be hard to reach your target audience effectively. We understand both the challenges and the opportunities which exist and have a variety of sales and marketing activities to help put your product in front of the people that matter the world over.
SALES - OVER 21 YEARS' EXPERIENCE IN SALES
Trust, honesty, transparency, competence, expertise, support. We have built solid relationships with our business partners based on these foundations and share a common objective to grow business together. We offer a number of services in the area of sales that are supported by our continued presence in the marketplace.
We carry out sales representations across India and UAE which are focused on sourcing new business, including the contracting of travel agents, tour operators, wedding planners. A tailor-made sales strategy is put in place for every hotel and club partner making sure we create a connection to the relevant corporates, travel agents or tour operators. We also offer our agents product training and assist them by organising familiarisation trips.
We strategically plan our revenue growth at each hotel and club during annual revenue budgets, with daily and monthly monitoring and discussions to track progress and adjust strategies as needed. Our goal is for every hotel and club to perform beyond monthly and yearly budgets with the support of the sales and marketing team with direct vision of leading the market in its competition set.
Our sales and marketing services include exclusive sales & marketing of complete room inventory, food and beverages outlets, banquets and other miscellaneous departments. We deploy dedicated sales teams for leisure, corporates, wedding sales, membership sales at unit level and regional sales offices in metros and tier one cities. We can also offer outsourced services such as a reservations, call centre digital marketing etc.
We attend the most important trade events and exhibitions showcasing and actively promoting the products we are proud to represent. On top of this we organise ad hoc events for product launches.
All in all, you can rest assured that we use our 21 years' experience and network to deliver the best possible opportunities around the globe.
THE RIGHT ADVERTISING IN THE RIGHT PLACES
With so many products and services on the market, it's important to develop a marketing strategy that will ensure your unique product is put in front of the people who are most likely to choose it. We can work with you to develop a thorough marketing strategy or, if you prefer, simply focus on one or two crucial areas that'll get you noticed.
We are experts in branding strategy with more than two decades' experience working with leading hospitality brands in the field of hospitality and fashion. No matter whether well-known international brands or small boutique hotels, we adopt a custom-made approach to fit the product and positioning in the relevant markets.
A NETWORK OF OPPORTUNITIES
Widely established in our representation, sales and marketing across India and UAE with a team of 150 plus hospital professionals, we have a reach with 6000 plus corporates, 600 plus travel agents and wedding planners to reach out and distribute your products and services.
OVERVIEW OF IBFW SALES AND MARKETING SERVICES :
- Exclusive Sales & Marketing
- Revenue Management
- Call Centre & Reservations Management
- Banquets and F&B Sales
- Leisure Sales (FIT and Leisure through Online and TAs)
- Corporate Sales (MICE)
- Wedding Sales & Management
- Annual revenue planning and Execution
- Digital Marketing
- Creatives & Communications
- Aamby Valley City Lonavala
- Hotel Sahara Star Mumbai
- Laxmi Vilas Palace Bharatpur
- Aveda Suites at Aamby Valley
- Aveda Hotel Jalandhar
- Banon Resort Manali
- Aamby Valley Golf Club
- Signature Club Bangalore
- Galaxy Club Bangalore
- Woodrose Club Bangalore
- Lords Aarya Club Rajkot
- Privilege Program Membership
OUR FOUNDER & CEO
VIJAY SINGH is the Founder & CEO of IBFW Hospitality (formerly known as VCI Hospitality) and having 25 years of experience in the eld of hospitality management and sales & marketing. Over the period of time, he has made his unique identity in the hospitality industry by making innovations in sales & marketing and hotel operations. He is also the founder of AVEDA HOTELS. IBFW Hospitality has been at the forefront of hospitality scene in the country providing sales & marketing, branding, management, services to luxury hotels, clubs and corporate travel solutions to thousands of companies in India Fascinated by the potent blend of creativity and the business of Indian fashion industry, he founded INDIA BRIDAL FASHION WEEK in 2010, which has since grown into the most premium and opulent fashion week in India and participated by the most acclaimed fashion designers of the country. With vision to create a retail platform through in-store, Mr. Singh launched India Bridal Fashion Week Wedding Store in 2016. Offering contemporary bridal and ethnic fashion at an affordable price is IBFW Wedding store commitment to fashion and wedding consumer. Understanding the need of the future retail through online he launched IBFW.com – India's premier market placed for hospitality, fashion and weddings. In the capacity of Founder & CEO of IBFW, Vijay Singh continues to take the company to greater height.